My role was to lead the rebranding of Rome Hibernia GAA, evolving the club from its previous identity to better reflect its unique character and international community. The goal was to create a cohesive brand that celebrates the club’s roots and diversity—based in Rome, Italy, but made up of Irish, Italian, and international members. We developed a new color palette, crest, kit, and visual identity that intertwines these cultural influences, honoring the club’s heritage while positioning it as a dynamic, inclusive, and globally connected GAA organization.