MD Billing Services, Inc. is a well-established, multi-specialty medical billing company with minimal digital presence. My project focuses on building their brand identity from the ground up—starting with a comprehensive branding board, which will guide the design and development of a new website, marketing materials, and the launch of social media channels. The website is currently under construction. Below is the branding board that forms the foundation of this initiative.

The client requested a clean, professional aesthetic with a subtle feminine touch. To achieve this, we selected a refined color palette featuring sage green, tan, grey, and classic black and white. These tones strike a balance between sophistication and warmth, and they provide versatility across both digital and print materials. This palette is carried through the branding board and will be consistently applied across the website design, social media graphics, and marketing collateral to ensure a cohesive and recognizable visual identity.